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August 23, 2025Technium Business and Management

Beyond Viral Trends: Analyzing the Impact of Service Quality, Destination Image, and Experiential Marketing on Tourist Satisfaction and Revisit Intention in West Java's Viral Nature Destinations

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Authors

DODesy Oktaviani

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Overview

Quantitative analysis shows service quality boosts revisit intention, while destination image affects satisfaction in tourist destinations, highlighting sustainability concerns.

Key Points

  • Service quality is crucial for enhancing revisit intention among tourists, indicating a focus for future tourism management.
  • Quantitative analysis reveals that destination image and experiential marketing significantly influence tourist satisfaction in nature destinations.
  • Using data from 161 travelers, structural equation modeling was applied to understand the factors affecting tourist behavior effectively.
  • Findings stress the importance of sustainable tourism practices beyond temporary viral trends to protect West Java's destinations.

Cite This Study

Desy Oktaviani (2025) studied this question.

synapsesocial.com/papers/68af59d2ad7bf08b1eade018https://doi.org/10.47577/business.v12i.13156
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Also Consider

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  3. 3The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry2024 · 2 citations
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