The digital revolution has significantly transformed talent acquisition, making recruitment more data-driven, efficient, and aligned with sustainability principles. This study explores the impact of artificial intelligence, big data analytics, applicant tracking systems, and HR analytics on modern hiring practices, demonstrating how these technologies enhance decision-making, mitigate biases, and optimize workforce planning. Furthermore, it highlights the role of social media in employer branding and the importance of integrating green HR initiatives for environmentally responsible recruitment. By examining the intersection of digital transformation and sustainable hiring, this research provides strategic insights into how organizations can buildadiverse, adaptable workforce whileensuring long-term business success. The findings underscore that digital recruitment is not just an operational upgrade but a cultural shift requiringcontinuous innovation, ethical considerations, and sustainabilityfocused workforce strategies.
A S Rouban (Thu,) studied this question.
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