October 16, 2025Theoretical and Natural ScienceOpen Access

Factors Influencing Milk Tea Consumer Behaviour: A Regression Analysis

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XZXiwen ZhengDurham University

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Implication

Regression analysis identifies visual expression and fandom culture impacting milk tea consumer behaviour, suggesting marketing strategies for brands.

Key Points

Visual expression and fandom culture positively influence milk tea consumer behaviour.
Regression analysis showed significant effects from visual expression (p = 0.03) and fandom culture (p < 0.01).
Data were collected using a questionnaire to assess the factors influencing consumer behaviour.
Insights derived may help milk tea brands refine marketing strategies amid market saturation.

Cite This Study

Xiwen Zheng (2025) studied this question.

synapsesocial.com/papers/68f04acce559138a1a06e663 https://doi.org/10.54254/2753-8818/2025.dl27784

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Implication

Regression analysis identifies visual expression and fandom culture impacting milk tea consumer behaviour, suggesting marketing strategies for brands.

Factors Influencing Milk Tea Consumer Behaviour: A Regression Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

Factors Influencing Milk Tea Consumer Behaviour: A Regression Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider