What type of study is this?

This is a Validation Study study.

November 30, 2025Psychology and Education A Multidisciplinary JournalOpen Access

Analyzing Customer Preferences in Selected Milk Tea Shops in Cebu City

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Descriptive-correlational analysis highlights educational attainment's role in shaping customer preferences for service quality and loyalty.

Customers preferred service quality and operational excellence in milk tea shops, indicating high standards are essential for loyalty.
Findings reveal significant relationships between customer preferences and educational attainment, affecting price sensitivity.
Descriptive-correlational research gathered data from 100 customers using a validated survey instrument in Cebu City.
Understanding customer preferences can help milk tea shops enhance their competitiveness and boost customer loyalty.

Gemodo et al. (2025) studied this question.

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Descriptive-correlational analysis highlights educational attainment's role in shaping customer preferences for service quality and loyalty.