This analysis explores lexical connotations' role in evoking emotions in newspaper texts, suggesting significant implications for information transmission.
This article deals with the lexical connotations used in the press that evoke different feelings, their nature, semantic and lexical meaning. After all, it is important to analyze the function of lexical connotation in order to identify the ways of transmitting information in newspapers, the language means used for this and their capabilities. This is due to the fact that these connotative lexical means are used to effectively convey this information to the reader. On the other hand, connotative lexical means increase the emotionality of information and evoke different feelings in readers. These feelings may vary. For example, happiness, sadness, shame, anxiety, surprise, discovery, etc.
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G. Askalieva (2025) studied this question.
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