October 16, 2025GenealogyOpen Access

Digital Genealogy: Aura, Liquidity, and Burnout in Online Identity

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Digital selfhood is shaped by practices of performative presence and visibility, leading to tensions surrounding authenticity.
Empirical studies, including selfies and ephemeral stories, demonstrate how identities are archived and yet perceived as fleeting.
The concept of digital genealogy highlights how visibility often comes at the cost of exhaustion and exploitation in platform capitalism.
This research calls for ethnographic studies to investigate how individuals balance platform demands with their desire for authentic self-narratives.

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This article examines how digital genealogy shapes identity through platforms and algorithms, pointing to implications for burnout.

Gil Baptista Ferreira (2025) studied this question.

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