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Analysis establishes a quantitative evaluation system for Yibin's tourism, suggesting improvements for future development.
As the gateway city for Sichuan Province's southward opening and cooperation, Yibin has been entrusted with a significant mission within the provincial "one core, multiple poles" development strategy. The Yibin municipal government has explicitly set the strategic development goal of building an international tourism city by 2025. Research indicates that, when compared to mature international tourism destinations, Yibin faces five core deficiencies. To address these shortcomings, a quantitative evaluation system comprising 4 primary indicators and 28 secondary indicators has been established, based on which four categories of countermeasures and suggestions are proposed.
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Huang He (2025) studied this question.
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