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This evaluation system identifies key areas for improvement in tourist satisfaction, suggesting strategies for enhancement.
This study aims to develop a tourist satisfaction evaluation system for the Jianmenguan Scenic Area, considering its actual conditions and relevant case studies. The system comprises five main aspects and 19 indicators. Through a combination of online and offline questionnaire surveys, tourist satisfaction-importance data were collected. Using SPSS software, 209 valid questionnaires were analyzed for reliability and validity. An IPA (Importance-Performance Analysis) matrix was then plotted to identify discrepancies between tourists' perceived importance of various elements and their actual satisfaction, thereby determining key areas for improvement. Based on these findings and the scenic area's current situation, relevant strategies are proposed to enhance tourist satisfaction.
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Tu et al. (2025) studied this question.
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