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October 19, 2025International Journal of Education and Humanities

Research on Strategies to Enhance Tourist Satisfaction at Jianmenguan Scenic Area in Sichuan

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Authors

MTMinghao TuHHHuang He

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Overview

This evaluation system identifies key areas for improvement in tourist satisfaction, suggesting strategies for enhancement.

Key Points

  • The study identifies key areas for improvement in tourist satisfaction at Jianmenguan Scenic Area.
  • Using an IPA matrix, it reveals discrepancies between tourists' perceived importance and actual satisfaction levels.
  • Data was collected through online and offline surveys, with 209 valid questionnaires analyzed for reliability.
  • Strategies to enhance overall tourist satisfaction at the scenic area are proposed based on the findings.

Cite This Study

Tu et al. (2025) studied this question.

synapsesocial.com/papers/68f43f09854d1061a58ac8e5https://doi.org/10.54097/5845pd52
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