Trust as a necessary condition for socio-cultural communication in the digital age

Introduction . The article discusses psychological, sociological, and cultural approaches to understanding the phenomenon of trust. Purpose setting . The task was to describe the mechanism of trust formation and its manifestation in various situations of socio-cultural communications. M ethodology and methods of the study . The philosophical-comparative method is applied: the method of comparative analysis of various conceptualizations in modern socio-critical thought of the phenomenon of trust, as well as an analysis of the axiological aspects of this phenomenon in relation to digital technologies in some areas of social reality. Results . Trust is considered as a manifestation of the subjectivity of the person himself. It is emphasized that trust is a situation of discovering oneself as a subject, which is a necessary condition for the content of the processes of socio – cultural identification and self-identification. The applied significance of the phenomenon of trust has been revealed, namely, understanding the boundaries of possible digital technological expansion in various spheres of socio-cultural life. When using digital technologies, the human-to-human sphere is particularly sensitive and critical. Replacing a person with a digital resource erodes the responsibility of those who use this technology in their production and organizational processes, and, as a result, reduces trust or completely destroys it. Anonymity, irresponsibility, and lack of choice are the grounds for the impossibility of trust in front of this digital innovation. Conclusion . Digitalization as a technological process should be carefully applied in the fields of education, medicine and artistic and creative activities