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October 17, 2025

Feeling travel photographs: Emotional labelling in machine-generated semantic differentials

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Authors

JYJoanne YuDHDenis HelićADAstrid Dickinger

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Overview

This research explores the impact of emotional dimensions on user engagement in tourism photos, suggesting tailored marketing strategies.

Key Points

  • User engagement varies across themes, with different emotional responses to visual content in tourism.
  • A machine-generated semantic differential was applied to analyze over 33,000 Instagram posts for engagement trends.
  • Multimodal excursions emphasize informativeness, while art and sculpture benefit from functionality in user engagement.
  • The study challenges assumptions about universal appeal in pictorial elements, highlighting context-specific strategies.

Cite This Study

Yu et al. (2025) studied this question.

synapsesocial.com/papers/68f199bfde32064e504dc910https://doi.org/10.21203/rs.3.rs-7591283/v1
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Also Consider

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