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This is a Quantitative Study study.

October 17, 2025

The Impact of Product Quality on Customer Satisfaction at Cakue Supiah Medan

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Quantitative analysis reveals product quality significantly improves customer satisfaction, suggesting vital implications for retail food businesses.

A significant positive effect of product quality on customer satisfaction was identified.
The R Square value of 0.486 indicates that 48.6% of customer satisfaction is influenced by product quality.
Using a quantitative method, the research included 97 respondents identified through the Lemeshow formula.
The t-test confirmed the hypothesis, showing product quality's strong impact on customer satisfaction.

Haryanto et al. (2024) studied this question.

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Quantitative analysis reveals product quality significantly improves customer satisfaction, suggesting vital implications for retail food businesses.