October 18, 2025Proceeding of International Conference on Social Science and Humanity

The Effectiveness of Digital Marketing Training Programs in Enhancing the Competitiveness of Culinary Msme Products in Tanggulangin Subdistrict

View Full Paper

Ask AI

Bookmark

Authors

EAElza Dwi Nur Ardianti IRIsnaini RodiyahUniversitas Muhammadiyah Sidoarjo

Discussion

Member takes

Implication

Descriptive qualitative analysis reveals digital marketing training improves competitiveness in culinary MSMEs, suggesting ongoing mentorship is crucial.

Key Points

Training improved understanding of digital marketing concepts and social media skills, increasing promotional capabilities for culinary MSMEs.
Findings indicate the effectiveness includes enhanced willingness to use online marketplaces, although challenges in materials and support remain.
Descriptive qualitative analysis employed interviews and observations to evaluate the training program's impact using a contextual framework.
Implications call for sustained support to overcome technological and financial barriers limiting long-term competitiveness.

Cite This Study

Ardianti et al. (2025) studied this question.

synapsesocial.com/papers/68f3d0c11cb4135751d12c80 https://doi.org/10.61796/icossh.v2i2.541

View Full Paper

Ask AI

Bookmark

Implication

Descriptive qualitative analysis reveals digital marketing training improves competitiveness in culinary MSMEs, suggesting ongoing mentorship is crucial.

The Effectiveness of Digital Marketing Training Programs in Enhancing the Competitiveness of Culinary Msme Products in Tanggulangin Subdistrict

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effectiveness of Digital Marketing Training Programs in Enhancing the Competitiveness of Culinary Msme Products in Tanggulangin Subdistrict

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider