Kicksharing Development in the Russian Federation: Market Overview and Business Value Assessment

The article discusses the phenomenon of kicksharing (a new model of mobility). Kicksharing is presented as an electric scooter sharing service. The authors are of the opinion that kicksharing as a component of urban transport plays an important role in creating a sustainable, environmentally friendly and comfortable urban environment. The paper attempts to analyze current trends, development features and prospects for the introduction of kicksharing and electric scooters in Russia as elements of sustainable urban mobility, as well as to assess the challenges, barriers and opportunities for their integration into the transport system. To achieve the goal, the following methods were used: the method of formal logic, comparison, observation, analysis (including analysis of specific situations of the company as a whole and competitors, their reporting, evaluation of rating agencies).