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October 18, 2025Financial economics research.Open Access

Consumer Preference and Product Differentiation in the Chinese Tea Market: A Conjoint Analysis Approach

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Authors

HMH. Miao

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Overview

Conjoint analysis reveals key consumer preferences and product differentiation in the tea market, indicating tea type is most important.

Key Points

  • Tea type significantly influences consumer choice, with preferences for green tea and the Bama brand being highest.
  • A structured survey of 325 respondents evaluated preferences across tea attributes, showing strong predictive fit (Pearson’s R = 0.992).
  • Linear regression was utilized to estimate part-worth utilities, indicating large bag packaging's preference over price among consumers.
  • Although there are limitations in the sample and attribute levels, findings provide valuable insights for effective marketing strategies.

Cite This Study

H. Miao (2025) studied this question.

synapsesocial.com/papers/68f408995de60f8893c6feadhttps://doi.org/10.70267/fer.250203.158161
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