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This is a Quantitative Study study.

October 19, 2025HeritageOpen Access

Industrial Heritage Regeneration Through Place Branding: Strategic Perspectives from Yazd, Iran

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Case study examines place branding for industrial heritage regeneration in Yazd, highlighting key strategies.

The framework aimed at branding industrial heritage sites enhances Yazd's identity and tourism appeal.
Findings from SWOT analysis indicate that unknown textile heritage sites pose risks but offer opportunities for improvement.
The study integrates both qualitative and quantitative methodologies, utilizing focus groups and expert panels for strategy development.
The comprehensive framework provides valuable insights for policymakers and urban planners in heritage management.

Farashah et al. (2025) studied this question.

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