Comparative-contrastive proxemic model of architecture of the future (based on articles of the magazines “Vokrug Sveta” and “National Geographic”)

This publication is devoted to the features of proxemic models of architecture of the future of the countries of the East and West from the point of view of their comparison and identification of the features of verbalization. It is noted that these aspects of the proxemic model of architecture of the future are a rather little-studied area of the formation of spatial relations in journalistic texts. The purpose of this article is to analyze journalistic texts that represent examples of Russian-language and English-language journalistic discourse based on the comparison of proxemic markers (proxemes-spacenames, proxemes – verbs of motion, proxemes – adjectives, proxemes – toponyms, proxemes – linguoculturemes) nominating spatial relations in the articles in popular science country-specific magazines “Vokrug Sveta” about the UAE skyscrapers Ciel Dubai Marina and Burj Azizi and “National Geographic” about wooden skyscrapers built in Northern Europ. The analyzed samples of spatial lexemes, selected in magazine articles by the method of continuous sampling, are also considered from the point of view of their inherent informative codes, allowing readers to understand the architectural ideas of representatives of different cultures. Based on the results of the conducted analysis, it seems possible to identify the features of the axial orientation of proxemic markers in the architecture of contrasting parts of the world, which is determined by the pragmatic tasks of architects, as well as historical prerequisites, information about which is implicitly present in the text in the linguaculturemes used by the authors. Thus, the choice of certain proxemic markers contributes not only to the formation of a spatial image in the text of the publication, but also activates the individual reader’s perception of the locations represented in the article, taking into account the background knowledge of the recipients, as well as their worldview.