What type of study is this?

This is a Discourse Analysis study (also classified as: Media Aesthetic Analysis, Formal-Content Analysis).

Representation of the Archaeological Phenomenon in the Media:a Comparison of Professional and Amateur Content on Different Platforms

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Study compares archaeological media representations, highlighting differences in user and journalistic content.

User and journalistic content about Arkaim differ in their thematic representation and stylistic features.
User posts evoke greater audience reactions, focusing on Arkaim's mystical aspects compared to journalistic brevity.
Analysis involved 151 journalistic publications and 40 user entries from the resource Zen, covering the year 2024.
Discourse and media aesthetic analyses revealed varying multimedia choices and fact reliability between content types.

S.A. PANIUKOVA (2025) studied this question.

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