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September 5, 2025Open Access

Sites for Communication of an Internet Project With the Audience (Based on the Example of the Cultural Andeducational Project “Arzamas”)

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Analysis of audience engagement across social networks and platforms for the Arzamas project, indicating valuable insights.

Audience engagement was effectively established through various platforms like social networks and YouTube.
Key forms of audience interaction include supportive comments and inquiries about published materials.
The study confirmed the advantages of social networks in communicating cultural projects to the audience.
Diverse posting methods across Odnoklassniki, VKontakte, and Telegram facilitated unique interactions with users.

I. V. Tsyganova (2025) studied this question.

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