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Case study examines how social networking platforms influence trust dynamics in grassroots organizations, suggesting complex interactions.
Trust is essential for collective action in NGOs and grassroots organizations, yet Social Networking Platforms (SNPs) complicate these dynamics. Drawing on technological mediation theory, this study proposes a Technological Mediation of Trust (TMT) model to analyze how SNPs influence trust among communities, allies, and institutions. The model integrates psychological (subjective) and sociological (objective) dimensions of trust. Preliminary findings reveal a dual effect: while SNPs can enhance trust by showcasing local efforts, they predominantly hinder trust‐building with bridging and linking capital networks and amplify distrust toward external entities. By exposing tensions between digital visibility and relational authenticity, the TMT model offers a framework to navigate risks to trust in digitally mediated grassroots collaboration.
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Daniela Delgado Ramos (2025) studied this question.
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