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October 20, 2025Culture & PsychologyOpen Access

Bridging Tradition and Modernity: Enhancing the Appeal of Minangkabau Kaba Narratives for Gen-Z Students

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Kaba narratives convey Minangkabau culture, showing strong relevance to Generation Z with modern adaptations.
Analysis of 10 popular kaba narratives revealed traditional structures and symbolism that captivate young audiences.
Mixed-methods research involved linguistic analysis and interviews with 50 University students to gauge narrative attractiveness.
Findings suggest incorporating digital formats and contemporary themes to maintain cultural heritage's appeal among younger generations.

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This research examines Kaba narratives' appeal to Generation Z, highlighting cultural relevance and strategies for connection.

Abdurahman et al. (2025) studied this question.

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