Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 20, 2025Mutanaqishah Journal of Islamic BankingOpen Access

The Maqashid Shariah in Priority Banking Strategy: An Analysis of Bank Syariah Indonesia Gorontalo Branch

View Full Paper
Ask AI
Bookmark
Share

Authors

MDMaman A. DjauhariTarumanagara UniversitySRSupandi Rahman

Discussion

Loading...

Member takes

Implication

Qualitative analysis reveals how maqashid shariah shapes marketing strategies for customer retention at BSI, indicating potential benefits for community welfare.

Key Points

  • BSI Gorontalo implements maqashid shariah principles in its marketing strategies, enhancing customer satisfaction and loyalty.
  • Key strategies include personalized customer approaches and educational investments aligned with sharia principles.
  • The study employs qualitative methods, involving interviews with Priority Banking Officers and document analysis.
  • Findings suggest that these sharia-compliant strategies may elevate both the bank's market position and community welfare.

Cite This Study

Djauhari et al. (2025) studied this question.

synapsesocial.com/papers/68f58f68ece7a5b64f47161ehttps://doi.org/10.54045/mutanaqishah.v5i1.2335
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Maqasid Shari’ah Analysis of Shari’ah Bank Services in Makassar City2025
  2. 2Marketing strategy with marketing intelligence to increase the market share of Indonesian Sharia Banks2025
  3. 3Implementation of ESG Principles in Investment of Bank Syariah Indonesia: An Analysis of Maqashid Shariah2024
  4. 4Increasing The Competitive Advantage Of Sharia Rural Financing Banks (BPRS) Products Through A Marketing Mix Strategy: The Approach Of Hermawan Kartajaya And Muhammad Syakir Sula2024
  5. 5Implementation of Sharia Marketing to increase Millennial Interest in Financing: Evidence on BSI Dharmawangsa Branch Office2024