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October 20, 2025Dinasti International Journal of Economics Finance & AccountingOpen Access

The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace)

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Authors

DMDesma Erica Maryati ManikSRSri RezekiTTTiffany Tiffany

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Overview

Quantitative analysis reveals that ratings and lifestyle significantly influence purchase decisions for Somethinc skincare on Shopee.

Key Points

  • Ratings significantly influence purchasing decisions for Somethinc skincare products among Gen Z.
  • Lifestyles of consumers also play a critical role in influencing choices of skincare products.
  • Both ratings and lifestyles together greatly affect the purchase decisions of Gen Z in Medan City.
  • Insights from this study can help skincare brands enhance product quality and adapt marketing strategies.

Cite This Study

Manik et al. (2025) studied this question.

synapsesocial.com/papers/68f5a78aab63786de5b45e20https://doi.org/10.38035/dijefa.v6i4.5064
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