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October 20, 2025Jurnal Informatika Ekonomi BisnisOpen Access

Hubungan Brand Awareness dan Customer Value terhadap Purchase Decision Motor Honda oleh Masyarakat Kabupaten Sanggau

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Authors

KMKarwinda MeilianaDSDewi Santika

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Overview

This observational study reveals that brand awareness and customer value significantly influence purchase decisions of Honda motorcycles among consumers in Sanggau.

Key Points

  • Both brand awareness and customer value positively affect purchase decisions among Honda motorcycle users.
  • The regression model demonstrates a substantial relationship, with brand awareness contributing 0.313 and customer value 0.535 to the decision process.
  • Data were analyzed using multiple linear regression to reveal insights into consumer purchasing behaviors.
  • These findings support the importance of brand strength and perceived product value in effective marketing strategies.

Cite This Study

Meiliana et al. (2025) studied this question.

synapsesocial.com/papers/68f6196ee0bbbc94fac3620chttps://doi.org/10.37034/infeb.v7i3.1258
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