October 22, 2025Open Access

TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

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Social media influences dietary behaviours, particularly through content related to weight loss and body image.
Thematic analysis of 100 TikTok #healthyeating videos highlights the impact on self-esteem and health perceptions.
Analysis focused on nutrition communication content, with a notable lack of input from credible dietitians and nutritionists.
The findings suggest the need for better guidance to ensure reliable nutrition information online.

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Implication

Thematic analysis reveals weight loss content on TikTok affects self-esteem in relation to nutrition, indicating concerns for dietitians and nutritionists.

Cite This Study

Esther Deng (2025) studied this question.

synapsesocial.com/papers/68f8a381c0c01e5ef8abdd9d https://doi.org/10.32920/30410857.v1

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Implication

Thematic analysis reveals weight loss content on TikTok affects self-esteem in relation to nutrition, indicating concerns for dietitians and nutritionists.

TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

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Implication

Cite This Study

TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

Key Points

Discussion

Implication

Cite This Study

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