October 22, 2025Open Access

TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

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Content primarily emphasizes weight loss, influencing body image perceptions and self-esteem among viewers.
Thematic analysis of 100 #healthyeating TikTok videos highlights the focus on nutrition information and its effects.
Social media dynamics interplay with dietary behaviors, heightening the need for credible health messaging from dietitians.
Only 10% of nutrition-related content is posted by dietitians, raising concern over misinformation in nutritional communication.

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Implication

Thematic analysis reveals weight loss and body image focus in TikTok nutrition content, suggesting dietitians' limited online presence impacts public self-esteem.

Cite This Study

Esther Deng (2025) studied this question.

synapsesocial.com/papers/68f8a381c0c01e5ef8abdd9e https://doi.org/10.32920/30410857

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Implication

Thematic analysis reveals weight loss and body image focus in TikTok nutrition content, suggesting dietitians' limited online presence impacts public self-esteem.

TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

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TIKTOK and Nutrition Communication: Exploring Nutrition Communication in #HEALTHYEATING Content Through a Case Study

Key Points

Discussion

Implication

Cite This Study

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