Marketing Efficiency, Costs and Price Spread among Different Market Functionaries Involved in Marketing of Goat in Bundelkhand Region of Uttar Pradesh

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Analysis reveals variable costs dominate goat farming, indicating effective marketing channels with few intermediaries.

Average variable cost was found to constitute 81.9% of total costs, reflecting high farming expenses in goat production.
Market efficiency measured using Acharya’s method showed Channel I as the most efficient, lacking intermediaries altogether.
Cost analysis in Jalaun district identifies veterinary expenses and feed costs as significant marketing constraints for farmers.
The study from Bundelkhand supports enhancing market access strategies to reduce fixed costs and improve profitability.

Deep et al. (2025) studied this question.

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View Full Paper

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Analysis reveals variable costs dominate goat farming, indicating effective marketing channels with few intermediaries.

Average variable cost was found to constitute 81.9% of total costs, reflecting high farming expenses in goat production.
Market efficiency measured using Acharya’s method showed Channel I as the most efficient, lacking intermediaries altogether.
Cost analysis in Jalaun district identifies veterinary expenses and feed costs as significant marketing constraints for farmers.
The study from Bundelkhand supports enhancing market access strategies to reduce fixed costs and improve profitability.

Deep et al. (2025) studied this question.

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