The Economic And Environmental Impact Of Using Cleaner Production And The Green Label In Marketing of Products

The Study Aimed To Study The Economic and Environmental Impact Of Using Cleaner Production and The Green Label In Marketing Food Products, As Well As To Clarify The Effects Of Using Cleaner Production and The Green Label In Marketing Food Products. To Achieve The Study Objectives, The Study Community and Sample Included (50) Individuals From Senior Management, Production Management, Marketing Management, and Sales Management. Management, Development, Innovation, and Environmental Management at Domty Food Products Company. The Study Used The Inductive and Deductive Approach To Complete The Study. The Study Also Used Appropriate Statistical Measures to Test The Validity of The Hypotheses and Answer The Study Questions. The Study Results Showed That There Is A Statistically Significant Relationship Between Cleaner Production and The Marketing of Food Products. It Also Showed A Statistically Significant Relationship Between The Green Label And The Marketing of Food Products. In Light of The Results Reached By The Study, Several Recommendations Were Made, The Most Important of Which Are: Working To Use Advanced Modern Technological Methods In The Food Industry That Improve Cleaner Production Practices To Achieve Competitive Advantages Within The Local And International Markets. Also, The Commitment To Achieving Cleaner Production Requirements In Food Companies To Improve Product Quality And Ensure An Increase In The Company's Market Share.