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This is a Quantitative Study study.

October 27, 2025Golden Ratio of Data in SummaryOpen Access

The Influence of Influencers, Trustworthiness, and Perceived Quality on Purchase Intention with Brand Attitude as a Moderator

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Perceived quality shows a negative and insignificant effect on purchase intention for beauty products.
Trustworthiness also negatively affects purchase intention without a significant impact on consumer behavior.
Analysis employed a quantitative approach utilizing questionnaires distributed via Google Forms and IBM SPSS for data processing.
Results indicate that neither perceived quality nor trustworthiness enhances purchasing behavior in the beauty sector.

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Implication

Quantitative analysis shows perceived quality and trustworthiness do not boost purchase intention for beauty products, suggesting brand attitudes are ineffective as a moderator.

Cite This Study

Ayudiah et al. (2025) studied this question.

synapsesocial.com/papers/68ff87e2c8c50a61f2bdcd7e https://doi.org/10.52970/grdis.v5i4.1194

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Implication

Quantitative analysis shows perceived quality and trustworthiness do not boost purchase intention for beauty products, suggesting brand attitudes are ineffective as a moderator.

The Influence of Influencers, Trustworthiness, and Perceived Quality on Purchase Intention with Brand Attitude as a Moderator

Key Points

Discussion

Implication

Cite This Study

The Influence of Influencers, Trustworthiness, and Perceived Quality on Purchase Intention with Brand Attitude as a Moderator

Key Points

Discussion

Implication

Cite This Study

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