The article shows mobilization and psychological resilience as key factors in strategizing public policies in wartime, indicating effective recovery strategies require a psychological approach.
The article explores the role of economic psychology in the process of national development strategizing in Ukraine under the conditions of war and in the post-war recovery period. It is argued that traditional institutional planning mechanisms lose their efficiency in crisis situations, as the success of strategies largely depends on social expectations, trust in state institutions, collective motivation, and citizens’ psychological readiness for mobilization. The study highlights that economic psychology provides essential analytical tools that allow policymakers to account for motivational drivers, barriers to adaptation, risk perception, and behavioral responses that significantly shape the outcomes of strategic initiatives. Particular attention is paid to the historical transformation of Ukrainian strategizing: from the rigid model of centralized planning inherited from the command economy to the current adaptive approaches that integrate economic, social, and security dimensions. In this context, strategic planning is redefined as a dynamic and multidimensional process in which psychological determinants become systemic rather than secondary factors. The article identifies several key determinants of strategizing in wartime: readiness of communities and level of mobilization, trust in institutions, psychological resilience of the population, motivational mechanisms of participation, and behavioral reactions to crisis. It is demonstrated that these factors directly affect the prioritization of goals, resource mobilization, and the legitimacy of strategic decisions. Practical examples and analytical reports confirm that recovery strategies are effective only if they combine institutional and economic mechanisms with psychosocial support, crisis counseling, and programs of social adaptation. The research substantiates that the integration of psychological dimensions into the system of national economic strategizing enhances the legitimacy, adaptability, and sustainability of public policies. The scientific novelty lies in combining economic psychology and strategic planning as interdependent components of state governance, while the practical value is seen in the possibility of applying the findings in national and regional strategies. Ultimately, the article argues that economic psychology of strategizing constitutes a key determinant of policy effectiveness under war conditions and a prerequisite for resilient and sustainable post-war development of Ukraine.
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Smentyna et al. (2025) studied this question.
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