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This is a Quantitative Study study.

November 1, 2025Deleted JournalOpen Access

The Impact of E-Commerce Platform Entry on the Narrative of Micro Short Drama

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Analysis reveals e-commerce entry alters narrative structure in micro-series, suggesting new monetization paths.

E-commerce platforms enhance commercial monetization in micro-series narratives.
Platform involvement compromises narrative integrity and leads to content homogenization risks.
Study analyzes the narrative structure and content production mechanisms in micro-series.
Findings point to the need for a balance between narrative value and commercial objectives.

Xiaoyi Wang (2025) studied this question.

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