Pengembangan Media Audio Visual Animasi Berorientasi Budaya Pontianak Pada Materi Daerahku Kebanggaanku Di Sekolah Dasar

The animated audiovisual media that teachers have been using are generally not self-made and do not incorporate local cultural elements of the students, resulting in low effectiveness in increasing learning interest and understanding of regional culture. This study aims to develop Pontianak-oriented animated audiovisual media that can be used in the learning process of fifth-grade students at SDN 33 Pontianak Barat to support the implementation of the independent curriculum. This study employs the Research and Development (R&D) method using the ADDIE model approach. Data collection is conducted through measurement instruments and interviews. The developed materials are validated by experts, achieving a validity rate of 99% from content experts, 97% from media experts, and 91% from language experts, all falling within the “Highly Valid” category. Teachers' responses to the media reached 95% in the “Very Readable” category, while students' responses reached 84.47%, also falling under the “Very Readable” category. The use of audiovisual media featuring animations based on the local culture of Pontianak is highly suitable for the learning process. This media has the potential to increase students' interest, enhance understanding of local culture, and encourage teachers to design more innovative learning media.