November 8, 2025

E-commerce and market research as fundamental tools for Ecuadorian business expansion in the digital era

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E-commerce drives growth and differentiation in Ecuadorian businesses in the digital era, enhancing productivity.
A notable 75.6% of Ecuador's population are active internet users, yet many businesses lack e-commerce integration.
Theoretical models like PETSA and Porter's Five Forces are critical in evaluating e-commerce strategies.
The absence of effective market research leads to business failure, emphasizing its importance for success.

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Implication

This review highlights essential strategies for enhancing productivity and market intelligence in Ecuadorian businesses, indicating the risks associated with business failure due to inadequate e-marke

Cite This Study

Vidal et al. (2025) studied this question.

synapsesocial.com/papers/690e8b6ca5b062d7a4e733eb https://doi.org/10.56294/digi2026281

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E-commerce and market research as fundamental tools for Ecuadorian business expansion in the digital era

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Discussion

Implication

Cite This Study

E-commerce and market research as fundamental tools for Ecuadorian business expansion in the digital era

Key Points

Discussion

Implication

Cite This Study

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