December 30, 2024

Impact of E-Commerce on Business Competitiveness and Customer Satisfaction

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E-commerce significantly enhances customer satisfaction and amplifies business competitiveness, especially in emerging markets.
In 2020, Peru witnessed a 55% growth in e-commerce, emphasizing its impact on local businesses and consumer habits.
The analysis included various models and methodologies, particularly SCRUM, showcasing approaches to improve e-commerce outcomes.
E-commerce offers strategic benefits, yet challenges like security and logistics need to be addressed for sustainable growth.

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Analysis shows e-commerce improves customer satisfaction and business competitiveness, indicating growth opportunities.

Aguila et al. (2024) studied this question.

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