Business Development Strategy Through SWOT Analysis and Human Resource Management in Food and Beverage Industry: A Case Study of XO Cafe Restaurant & Bar
Case study finds effective marketing strategies enhance customer loyalty in the food and beverage sector, supporting employee performance improvements.
Key Points
XO Cafe demonstrates significant potential with marketing strategies focusing on customer loyalty and workforce analysis.
Key metrics reveal that employee performance improvements are necessary, with a 34% gap needing attention.
Observational analysis combined with customer and employee questionnaires informed the SWOT analysis framework.
Recommendations highlight targeted training and regular performance evaluations for ongoing growth and competitiveness.