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November 19, 2025Journal of Islamic marketing

Hedonic motives, social media, and masstige tourism: impacts on revisit intentions and eudaimonic wellbeing

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Authors

RSRobaka ShamsherFJFatema JoharaTRT. Ramayah

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Overview

Quantitative analysis found social media affects eudaimonic well-being in Malaysian and Bangladeshi tourists, suggesting indirect effects on revisit intentions.

Key Points

  • Hedonic motives significantly impact revisit intention and eudaimonic well-being in tourists visiting Muslim countries.
  • Survey data from 532 respondents in Malaysia and Bangladesh indicates strong relationships among key variables.
  • Deductive methodology employed with partial least squares structural equation modeling using SmartPLS 4.0 for analysis.
  • Research extends Self-Determination Theory, emphasizing the role of social media and masstige tourism experiences.

Cite This Study

Shamsher et al. (2025) studied this question.

synapsesocial.com/papers/6924f095c0ce034ddc350ca3https://doi.org/10.1108/jima-12-2024-0624
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  5. 5Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study2025