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August 20, 2025Journal of Islamic marketing

Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study

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Authors

NMNazlida MuhamadSIShahidul IslamBWBronwyn P. Wood

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Overview

Cross-country study reveals emotional values significantly drive travel motivations among Muslim tourists, indicating cultural differences in travel intentions.

Key Points

  • Outbound travel intentions are significantly influenced by emotional values and travel motivations, emphasizing the role of self-concept.
  • Self-expression and novelty-seeking impact travel motivation significantly, while pull motivation is less influenced by self-expression.
  • Cross-country analysis between tourists from Brunei and the UAE shows cultural differences affecting travel motivations.
  • Findings offer practical insights for targeted tourism marketing strategies, enhancing cultural understanding in the tourism sector.

Cite This Study

Muhamad et al. (2025) studied this question.

synapsesocial.com/papers/68af4cebad7bf08b1ead6cb3https://doi.org/10.1108/jima-07-2024-0272
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Also Consider

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  4. 4REVEALING THE ULTIMATE TRAVEL DESTINATIONS: AN IN-DEPTH EXPLORATION OF CULTURE, NATURAL BEAUTY, AND SERVICE EXCELLENCE2024
  5. 5Impact of pull–push motivations on tourist satisfaction and loyalty: the moderating role of Islamic attributes in shaping destination image2025 · 8 citations