Does Media Use Enhance Environmental Co-Production Willingness?

How to encourage citizens to participate in co-production is a prominent concern, yet the role of information communication, particularly the influence of different media types, has received limited attention. Based on national survey data in China, this study found that both traditional and new media use are positively associated with environmental co-production willingness. The association is stronger for traditional media use and is mediated by environmental concern, unlike for new media use. This study extends gatekeeping theory by examining its applicability in the era of new media, and incorporates an interdisciplinary perspective to provide new insights into factors influencing co-production.