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November 15, 2025SociologyOpen Access

‘It’s So Hard to Control It’: Navigating Responsible Digital Consumption in an Age of Individualisation

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Authors

QHQuynh HoangALAlexander LascauxQHQuynh Hoang

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Overview

Qualitative in-depth interviews explore how individualisation affects responsible digital consumption, indicating challenges in maintaining moderation.

Key Points

  • Excessive digital consumption undermines aspirations for responsible usage, creating social tensions.
  • A qualitative analysis based on qualitative in-depth interviews reveals key paradoxes of digital consumer behavior.
  • Individuals face pressures from social bonds and sociotechnical resources that complicate responsible consumption.
  • This exploration highlights the struggle against the very forces intended to promote responsible consumption.

Cite This Study

Hoang et al. (2025) studied this question.

synapsesocial.com/papers/6925198ec0ce034ddc353606https://doi.org/10.1177/00380385251388548
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Also Consider

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  1. 1Youth in the Stream: Digital Media, Self-Regulation, and the Responsibility of Society2026
  2. 2Governed overconsumption: algorithmic transparency and compulsive buying in Vietnam’s platform economy2026
  3. 3Reinterpreting Baudrillard's consumer society in the digital age: a study of international students' electronic consumer culture in China2026
  4. 4Becoming a “critical” social media user: Young women’s discursive negotiations of responsibility within public health discourses2026
  5. 5Under Pressure to Comply: How Neoliberal Governance Affords Consumer Self-Responsibility2025