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November 10, 2025Journal of Hospitality and Tourism Insights

What makes tourists loyal to museums? A museum-centric adaptation of the comprehensive congruity model

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Authors

SSSerhat Adem SopFAFuat ATASOY>HAHasan Evrim Arici

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Overview

Analysis shows involvement moderates visitor behavior and willingness to pay more for museum experiences.

Key Points

  • Willingness to pay more improves as involvement grows, enhancing visitor behavior.
  • Key factors include self-congruity, functional congruity, and hedonic congruity influencing loyalty.
  • Analysis using partial least squares structural equation modeling reveals significant relationships.
  • Results highlight the role of involvement in moderating loyalty patterns, beneficial for museums.

Cite This Study

Sop et al. (2025) studied this question.

synapsesocial.com/papers/69253a31c0ce034ddc3576b9https://doi.org/10.1108/jhti-04-2025-0518
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Building Tourist Loyalty in Cultural Museums: The Roles of Satisfaction, Destination Image, and Service Quality at Ullen Sentalu2026
  2. 2The effects of self-congruity and functional congruity on tourists’ loyalty in theme parks2025
  3. 3Memorability of Tourism Experiences and The Influence Towards Revisit Intention to The Museum: A Conceptual Model Development2024
  4. 4Cultural Museums in the Virtual Realm: How Virtual Museum Visiting Experiences Facilitate On-Site Travel Intention2026
  5. 5The Threshold of Authenticity and the Limits of Cultural Involvement: A Non-Linear Perspective on Heritage Tourist Loyalty2026