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November 1, 2025International Journal of Tourism ResearchOpen Access

Moral and Non‐Moral Drivers of Tourists' Pro‐Environmental Behaviour Toward Captive Wildlife

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Authors

ZJZhang JieyaoJKJeetesh KumarSSSiamak Seyfi

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Overview

Quantitative survey reveals moral and non-moral drivers influence wildlife-sensitive behaviour in ecotourism.

Key Points

  • This research examines the influences on tourists' pro-environmental behaviour toward wildlife.
  • Conducted a quantitative survey with purposive online sampling.
  • Collected 520 responses from tourists interacting with animals at travel destinations.
  • Analyzed data using SPSS and Smart PLS.
  • Ecotourism behaviour significantly affects wildlife survival.
  • Properly managed ecotourism can reduce stress, suffering, and environmental harm.
  • Interpretation links knowledge and values to behavioural intention through norms, habits, and attitudes.

Cite This Study

Jieyao et al. (2025) studied this question.

synapsesocial.com/papers/6925437fc0ce034ddc358e2chttps://doi.org/10.1002/jtr.70145
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Also Consider

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