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Exploratory research finds tech-business analytics improves operational efficiency and customer satisfaction in cashless environments, suggesting enhanced corporate strategy.
Purpose: In the digital cashless economy, the main goal of tech-business analytics (TBA) is to use cutting-edge data analytics methods and tools to help companies that operate in cashless digital environments become more innovative, efficient, and successful. Design/Methodology/Approach: Clearly state the business goals that the analytics programme is intended to achieve. This can involve raising income, decreasing fraud, strengthening customer satisfaction, or optimising operational effectiveness. Findings/Result: Using tech-business analytics to streamline procedures, shorten transaction times, and allocate resources more efficiently is how businesses operating in the digital cashless economy are able to achieve increased operational efficiency. Originality/Value: In the fast-paced, dynamic digital cashless economy, firms may stay ahead of the competition, open up new opportunities, and foster innovation by embracing creativity in tech-business analytics. Paper Type: Exploratory Research on Technology Management.
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Kumar et al. (2024) studied this question.
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