December 4, 2025World EconomyOpen Access

Perceptions and Performance: Media Sentiment on China's Exports

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Analysis reveals media sentiment impacts trade in China, suggesting consumer preferences significantly shape export outcomes.

A 1% decrease in media sentiment index can lead to a 0.035% decline in China’s exports.
Consumers' preferences account for about half of the sentiment effect on exports, especially in the EU.
Using a novel moving average media sentiment index, the study evaluates the impacts on trade under various conditions.
Findings show that context like the COVID-19 pandemic alters the sentiment's effect on exports significantly.

Chen et al. (2025) studied this question.

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