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The Role of Media in Export Market Selection: Evidence From Chinese Firms

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Positive media inclination correlates with higher market entry rates for foreign exporters, especially for Chinese firms.
Media bias affects export market choices based on a media inclination index derived from GDELT data spanning 2000 to 2014.
The study highlights the significance of favorable media environments for enhancing profitability and reducing challenges in export markets.
Initial exploration stage of export behavior is particularly influenced by media bias, with implications for strategic market navigation.

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Empirical analysis shows media bias influences export market choices for Chinese firms, suggesting a pathway to reduce barriers.

Anwar et al. (2025) studied this question.

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