December 5, 2025Marketing Management JournalOpen Access

Ethnocentrism and Buying Intentions: Does Economic Development Matter?

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Authors

RYRama Yelkur SCSUBHRA CHAKRABARTY SBSoumava Bandyopadhyay

Discussion

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Implication

Analysis shows consumer ethnocentrism negatively affects purchase intentions for products from developing countries, indicating economic development matters.

Key Points

Consumers with high ethnocentrism show decreased buying intentions for developing countries' products, revealing a key market insight.
OLS regression analysis indicated that product quality measures interact interestingly with ethnocentrism and country of origin effects.
The results suggest that as economic development increases, the influence of ethnocentrism on purchase intentions may alter significantly.
Understanding these dynamics could help marketers tailor their strategies in different economic contexts.

Cite This Study

Yelkur et al. (2006) studied this question.

synapsesocial.com/papers/693231368e51979591dcec94 https://doi.org/10.63963/001c.150885

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Implication

Analysis shows consumer ethnocentrism negatively affects purchase intentions for products from developing countries, indicating economic development matters.

Ethnocentrism and Buying Intentions: Does Economic Development Matter?

Discussion

Member takes

Implication

Key Points

Cite This Study

Ethnocentrism and Buying Intentions: Does Economic Development Matter?

Discussion

Member takes

Implication

Key Points

Cite This Study

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