What question did this study set out to answer?

February 7, 2017Social Behavior and Personality An International JournalOpen Access

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

View Full Paper

Ask AI

Bookmark

Authors

GGGongxing Guo XZXing Zhou

Discussion

Member takes

Overview

Meta-analysis reveals consumer ethnocentrism enhances domestic product evaluations and purchase intent, indicating strong nationalistic consumer biases.

Key Points

To evaluate the impact of consumer ethnocentrism on product judgment and willingness to purchase domestic versus foreign goods.
Meta-analysis synthesizing data from 60 studies with a combined sample size of N=15,585.
Moderator analyses conducted across economic development level (developed vs. developing), cultural context (Eastern vs. Western), and sample type (general vs. student consumers).
Consumer ethnocentrism positively influenced domestic product evaluations and willingness to buy domestic products.
Ethnocentrism negatively affected foreign product judgments, but exerted no significant negative influence on the willingness to buy foreign products.
The magnitude of these effects was significantly moderated by level of economic development, cultural context, and consumer sample type.

Cite This Study

Guo et al. (2017) studied this question.

synapsesocial.com/papers/6ab0beeaeb79929f4034c7eb https://doi.org/10.2224/sbp.5548

View Full Paper

Ask AI

Bookmark

February 7, 2017Social Behavior and Personality An International JournalOpen Access

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

View Full Paper

Ask AI

Bookmark

Authors

GGGongxing Guo XZXing Zhou

Discussion

Member takes

Overview

Meta-analysis reveals consumer ethnocentrism enhances domestic product evaluations and purchase intent, indicating strong nationalistic consumer biases.

Key Points

To evaluate the impact of consumer ethnocentrism on product judgment and willingness to purchase domestic versus foreign goods.
Meta-analysis synthesizing data from 60 studies with a combined sample size of N=15,585.
Moderator analyses conducted across economic development level (developed vs. developing), cultural context (Eastern vs. Western), and sample type (general vs. student consumers).
Consumer ethnocentrism positively influenced domestic product evaluations and willingness to buy domestic products.
Ethnocentrism negatively affected foreign product judgments, but exerted no significant negative influence on the willingness to buy foreign products.
The magnitude of these effects was significantly moderated by level of economic development, cultural context, and consumer sample type.

Cite This Study

Guo et al. (2017) studied this question.

synapsesocial.com/papers/6ab0beeaeb79929f4034c7eb https://doi.org/10.2224/sbp.5548

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

View Full Paper

Ask AI

Bookmark