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This investigation reveals the interconnections among consumer satisfaction, discontent, and alienation, suggesting new theoretical insights.
This article investigates the nature and interrelationships off our marketing-related constructs: Consumer Satisfaction/Dissatisfaction, Consumer Discontent, Consumer Alienation, and Consumerism. The initial intent of this study is to establish the unique form and meaning of each construct. A model is presented that illustrates the conceptual relationships among the constructs, incorporating Locus-of-Control as a mediating factor.
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Brokaw et al. (1995) studied this question.
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