December 6, 2025Jurnal Ekonomi dan BisnisOpen Access

Analysis on generation Z's imaginary companions, gadget ownership, and their impact on consumer behavior

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Analysis shows gadget ownership influences consumer behavior in Generation Z, indicating significant psychological factors related to social media.

Generation Z's gadget ownership drives notable consumer behavior influenced by psychological factors and social media.
Evidence indicates that these relationships can be analyzed using PLS-SEM based on 200 respondents' survey results.
The assessment utilized a quantitative approach to elucidate the dynamics between emotional determinants and consumer behavior.
This geographically limited analysis highlights the importance of understanding digital society's impact on youth consumption patterns.

Komang Widhya Sedana Putra (2025) studied this question.

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Analysis shows gadget ownership influences consumer behavior in Generation Z, indicating significant psychological factors related to social media.