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Analysis shows lack of convergent and discriminant validity in communication satisfaction measures, indicating restructuring may be needed.
This study examines the validity of the [@R6] measure of communication satisfaction through confirmatory factor analysis of data from a sample of retail store buyers. Results failed to support both the convergent validity and discriminant validity of the original seven-factor structure. The results indicated that some of the 35 items should be deleted and that three of the scales (Communication Climate, Media Quality, and Coworker Communication) could be collapsed into one factor.
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James W. Busbin (2008) studied this question.
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