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December 8, 2025Journal of Hospitality and Tourism Technology

Authentically exotic: understanding how video games foster cultural adaptation and destination image formation among foreign players

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Authors

XDXialei DuanRGRenyu Guo

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Overview

Structural equation modeling reveals cultural adaptation improves destination image, suggesting video games enhance travel intentions.

Key Points

  • Cultural adaptation enhances destination image, influencing travel intentions for foreign players.
  • Structural equation modeling analysis of 514 foreign gamers demonstrates significant findings.
  • Thematic analysis uncovers how cultural authenticity and exoticism mediate adaptation and behavior.
  • Digital media may serve as a powerful tool for tourism promotion among game developers.

Cite This Study

Duan et al. (2025) studied this question.

synapsesocial.com/papers/693624984fa91c937236c09fhttps://doi.org/10.1108/jhtt-01-2025-0007
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