What question did this study set out to answer?

This research aims to illustrate how a new pedagogy enhances learning in business simulations.

December 8, 2025Journal for Advancement of Marketing EducationOpen Access

A Pedagogy to Enhance the Value of Simulations in the Classroom

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Study demonstrates improved learning outcomes in business simulations, suggesting better guidance for marketing educators.

This research aims to illustrate how a new pedagogy enhances learning in business simulations.
Instructors act as Business Coaches to mentor students
Utilization of executive briefings for student evaluation
Application of a rubric based on Bloom’s hierarchy for assessments
Enhanced pedagogy improved learning outcomes based on student feedback
Regular assessments and formative feedback were crucial for success
The methodology can be applied to various business simulations and assignments

Christelle MacGuire (2013) studied this question.

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